When you’re in a different city and looking for a place to go for a bite, you usually search online and look at ratings and reviews of local eateries. When a potential dental patient has a sudden toothache or remembers that they haven’t had a cleaning in a few years, their first go-to method for finding a dentist is likely to be through an online search. What your patients say about your practice will have a significant impact on your bottom line:

  • 88% of consumers have read reviews to determine the quality of a local business

  • 72% of consumers say that positive reviews make them trust a local business more

  • 88% of consumers say they trust online reviews as much as personal recommendations

 

Top 5 Methods 

1. Simply ASK – The most foolproof method of generating ratings and reviews is to simply ask! More often than not, satisfied patients are more than happy to leave a kind review online. Keep it short and sweet – “Mrs. Adams, thank you for your support as a patient. We are working on increasing the number of our online reviews to allow others to know more about our practice. If you can kindly take a moment to leave an honest review on (Google, Yelp, etc.) regarding your experience at our practice, it would really mean a lot.” It’s amazing what a simple request can do.

 

2. Request cards – Before the patient leaves, provide a flyer or card asking for a review. This shows that you appreciate and value their feedback. We like these card templates from SmartPractice:

 

3. Automated email – Save patient email addresses on an email marketing software such as MailChimp or Constant Contact. You can have an email request go out automatically to remind them to review your practice. *If reaching out to patients via email, text, or mail to ask for reviews, do so only with patients who have agreed to receive communications from you.

 

4. Personalized mail – Personalize a greeting card or letter to each patient. People tend to pay more attention to mail that is directly sent to them, rather than to piles of junk mail or advertisements. Although this method is a bit of work, the personalized gesture will be appreciated and will make a difference in the way your patient views you and your practice. *If reaching out to patients via email, text, or mail to ask for reviews, do so only with patients who have agreed to receive communications from you.

 

5. People love gifts – As a ‘thank you’, gift your patients with a fridge magnet, pen, or even floss! Print your name and phone number on it, with a request for them to leave you a quick review. The gift should be something people use or see on a daily basis. It’s a subtle but consistent reminder that will encourage them to take the time to review your practice.

 

This magnetic calendar from Cmagnets.com is sure to be a big hit!

 

Many satisfied patients will write reviews if you simply ask them to. Try different ways of asking patients, and expand from there. One method may be more effective for your practice than another, but sometimes, combining several methods will be the most beneficial.

 

Sources:

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803

https://www.smartpractice.com/shop/wa/category?cn=Practice-Marketing-Online-Reputation-Management&id=526062&m=SPD

https://www.custommagnetsdirect.com/3.5x4-Custom-Printed-Magnetic-Refrigerator-Calendars-Magnets-20-Mil