Blogging is a useful tool for any business, but it’s an exceptional opportunity for dentists and dental practices. Not only does it provide important dental health information to current patients, but it helps build awareness and promotes your services to potential patients.

Follow these practical tips to help you get the most out of your dental blog:

Blog about interesting topics

One of the most daunting parts of maintaining a good blog is coming up with topics to write about. It’s important to keep an open mind and find inspiration all around you! Come up with relevant posts and focus on oral health-related topics such as:

  • Tips and facts about overall dental hygiene, including proper brushing techniques, flossing 101, and more for both children and adults.
  • Foods and drinks that help (or hurt!) dental health.
  • Basic explanations of dental procedures and possible before and after pictures taken with patients’ consent.
  • Proper care after dental procedures.
  • Common dental problems such as tooth decay, mouth sores, tooth sensitivity, toothaches, etc., and how to treat or prevent them.
  • Chronic dental problems such as Periodontal Disease, Gingivitis, etc.
  • Studies and current news about the advancement of dental technology.

Be interactive with your readers

Allow readers to comment, ask questions, and discuss various topics with you on each blog post. Creating open lines of communication with patients is one of the easiest ways to establish yourself as an authority in the field. Additionally, you’ll earn the trust of your readers by taking the time to respond to comments and address concerns.

Add pictures and graphics

Relevant images or informational graphics add an aesthetic element to your blog, illustrate your text, and overall make your blog more enticing. Always remember to give images or graphics good “alt attributes”, or “alt description”. These tags provide a textual description of the image for search engines such as Google, Bing, etc., and can draw more traffic to your blog or website.

Create video content

Video posts on a blog are a great way to get your practice noticed online and to engage your audience. Video content is more effective than text content. Come up with relevant video content such as:

  1. Patient testimonial videos: Kindly ask patients to review their experience at your dental practice.
  2. Potential new patients will feel confident about choosing your practice after hearing about someone’s positive experience.
  3. Introduce your staff: Dedicate a video to dentists, office employees, hygienists, etc! Allowing patients to get to know the people they’ll be interacting with ensures a level of trust.
  4. Give an office tour: A tour of the office can often feel inviting to new patients. This will give them a sense of comfort and will add credibility to your practice.

Simply upload your videos to YouTube and place them on your blog by adding the embed code provided under the “Share” section of your video.

It’s important to keep your blog updated and relevant for maximum results. While your blog should be informative and useful to patients, it doesn’t have to be boring or stuffy. Instead, create content similar to how you would converse and engage with your patients. Keep it inviting and easy to read and understand!